Since putting the blog together in December of 2008 I have had a number of requests to offer a guide to the methodology I use to create buy-plans for my clients. I have written a 20 page guide providing, step-by-step, the thought process to formulate a buying strategy which will make your shop well merchandised but not over-inventoried. This buy plan technique is one which has impressed every shop owner or manager I have explained it to over the years and in my mind is bullet-proof in its ability to establish key shop levels. Most shops will be preparing to pre-book spring goods in August so I believe the guide is timely.“At Kinloch Golf Club we have been fortunate to have Craig Kirchner as our merchandising consultant for more than five (5) years. He has assisted in reducing our inventory levels while enhancing the overall gross margins and increasing revenue substantially. Our professional staff has benefitted from his genuine and knowledgeable expertise in buying, display, inventory control and sales techniques. Craig can be an asset to any golf merchandising operation with his extensive background and product knowledge. I would recommend this guide to anyone.”
Phil Owenby – Kinloch Golf Club
“Craig Kirchner started working with me over 4 years ago. At that time I carried an average inventory of $145,000 to generate $400,000 in sales. Today my average inventory is $85,000 and we still generate close to $400,000 in sales. There is no more inventory sitting in the "back room" and I have been able to adapt more effectively to the changing economic conditions. There is no doubt that the principles contained in Craig's Book changed my business significantly for the better.”
Buddy Sass, PGA – Ocean City Golf Club
"A positive mindset accompanied by knowledge, experience and common sense are a formula for success in any field. Craig possesses and utilizes all these traits effectively in his approach to merchandising."
Mike Elliott, VP of Sales, Greg Norman Collection
"For the last five years Craig and his methodology have been very instrumental in assisting us with both our golf shop buy plan and the LPGA Championship merchandise tent. His methods work and we have been able to increase our profit margins with his plan.
Richard D. Rounsaville, General Manager/Director of Golf - Bulle Rock
"Golf Shops today have unprecedented opportunity to be successful. Economic dynamics are driving consumer behavior to be more demanding than ever of a value experience. That experience includes the presentation of the right products, at the right time with the right service in an efficient atmosphere. There is far grater value to the consumer in shopping for golf products in a golf shop where he/she can find properly targeted products that are easy to buy while being assisted by a knowledgeable staff member, versus driving to a mall and navigating a maze of shops with relatively no service in hopes of finding the right product. The key to a Golf Shop's success here is executing on this concept. While some shops most certainly do, many need help and Craig Kirchner has a proven track record of building successful golf shop operations. Now is the time for this industry to collectively pull itself up by its bootstraps and execute. I have used Craig's counsel and I highly recommend every golf shop who is looking for improvement do the same."
Mark Killeen, Managing Partner, Pima Direct
The cost for this bound primer is $79.95 including shipping and handling. I decided it was more practical and easier to use in hard copy and it will be shipped as soon as payment received. You can easily purchase this on PayPal (“BUY NOW” button to the right) or send a check to:
Craig R. Kirchner
1610 Stonegate Blvd.
Elkton, Md. 21921
I am confident that you will find this guide to be easy to implement and money well spent. I look forward to hearing from you if you have questions or comments at craigrkirchner@verizon.net.
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