A year’s subscription to Golf Magazine or an annual renewal
A custom fit wedge for only $9.95
Scratch off card (offer to include a discount in the pro shop: $5 off hat purchase or $10 off shirt purchase)
Tee shot on the green within a driver’s length wins a dozen golf balls
Hole-in-one wins a two day golf vacation and a shot for 1 million dollars at a featured destination
Hole in One contest will be aired on a ½ hour television show put on by “Endless Golf”
Golf course receives percentage of the $10 charge (depending on the program they choose, average course sells 200-300 sales per week
Participating golfer has to return to the shop to submit their registration for the subscription to Golf Magazine
Increased golf shop traffic and sales
Detailed training and instructions on how to operate the program
A no-charge video on "Golf Destinations On Demand" available in over 4 million homes (value of this marketing exposure is $6,000)
I had an opportunity to see this work first hand at one of the facilities I work with in Ocean City, MD. In a shop that had trouble selling through two turns of pre-books the previous season we had multiple re-orders of both headwear and shirts in season. Our needs for goods through the summer allowed us to order off-shore deals on the headwear and off-price fill-ins on shirts that more than off-set the discounts. We replaced the dozen balls for the ‘within the driver tee shot’ with a free lunch in the restaurant which we were attempting to market anyway and that flexibility on Gary’s part to set the program to the individual needs of the facility was particularly appealing to me.
I can’t think of any discussion more important than one about increasing dollars per round. I would suggest to anyone who feels the same and runs either semi-private, daily fee or a resort facility that they should have this turn-key conversation with Gary Lopes or Bobby Vermillion. Gary is available at 843-457-5447 or firstname.lastname@example.org. Also check out “Golf Destinations on Demand” on Comcast and contact Bob Vermillion at Endless Golf at 410-410-430-3281 or email@example.com.