Create a mission statement for the staff that declares this intention. This is not necessarily the mission statement of the club or facility.
Create an orientation program for new employees that focuses on customer service, the Wow factor and sales skills instead of the typical tour of the grounds and primer on running the register.
Make every employee accountable to creating the culture that will accomplish this mission.
Promote the associates that best exemplify the culture.
When possible incentivize associates that best exemplify the culture.
Hire only candidates who you are convinced will enhance the culture.
Make every day’s priority to be better at serving the customer than we were yesterday.