John H. Marino
“Craig Kirchner started working with me over 4 years ago. At that time I carried an average inventory of $145,000 to generate $400,000 in sales. Today my average inventory is $85,000 and we still generate close to $400,000 in sales. There is no more inventory sitting in the "back room" and I have been able to adapt more effectively to the changing economic conditions. There is no doubt that the principles contained in Craig's Book changed my business significantly for the better.”
Buddy Sass, PGA
"A positive mindset accompanied by knowledge, experience and common sense are a formula for success in any field. Craig possesses and utilizes all these traits effectively in his approach to merchandising."
"For the last five years Craig and his methodology have been very instrumental in assisting us with both our golf shop buy plan and the LPGA Championship merchandise tent. His methods work and we have been able to increase our profit margins with his plan.
Richard D. Rounsaville
"Golf Shops today have unprecedented opportunity to be successful. Economic dynamics are driving consumer behavior to be more demanding than ever of a value experience. That experience includes the presentation of the right products, at the right time with the right service in an efficient atmosphere. There is far grater value to the consumer in shopping for golf products in a golf shop where he/she can find properly targeted products that are easy to buy while being assisted by a knowledgeable staff member, versus driving to a mall and navigating a maze of shops with relatively no service in hopes of finding the right product. The key to a Golf Shop's success here is executing on this concept. While some shops most certainly do, many need help and Craig Kirchner has a proven track record of building successful golf shop operations. Now is the time for this industry to collectively pull itself up by its bootstraps and execute. I have used Craig's counsel and I highly recommend every golf shop who is looking for improvement do the same."