It occurred to me while I was working at a high volume club with a relatively small shop that ladies collections were not appropriate to the space available when sure enough the next customer (a very patronizing male member) came in to complain that he always had trouble finding his wife an outfit in the shop. So much for that line of thinking or MAYBE not. Outfit became the key word.
This is a great way to showcase ancillary items (totes, pillows, jewelry, etc.) that complement the outfits and easy for the shopper who may be looking for the perfect gift. Rather than wandering around the store, he or she will find a table with a finish look from head to toe. This gives the consumer a few options with different colors and allows the buyer and staff to showcase their facility’s style.