Custom Ball Program
Any initiative that reduces inventory and increases sales needs to be seriously considered. The most impressive promotion I’ve worked with lately that accomplishes this has been the Personalized Golf Ball Program. This exclusive program maintains an inventory of at least 3 dozen personalized golf balls in stock at all times for members and/or any regular clientele. The service obviously requires access to the member’s locker or a properly shelved closet somewhere near the shop. It also requires a certain amount of count-and-fill maintenance but the upside is incredible.
• Implementing this custom program says the ‘right stuff’ about the personalized service you and your staff are more than willing to provide.
• Suggesting that customers can personalize their inventory with not only the choice of any Titleist ball type, e.g. with any number they prefer but also the club logo, their name, and/or their corporate logo, plants the seed for more corporate business in a soft-sell way.
• Members or customers on the program tend to purchase balls only from the program.
• Customers are billed upon order placement eliminating the cost of inventory.
• Members/regular-customers cannot wait to show off this service to guests and friends. Your staff accommodates by having two sleeves sitting on the counter at client’s tee time.
• Solidifies partnership with the ball vendor chosen. My experience has been that Titleist is an excellent partner and you won’t lose any sales or interest due to brand.
Email blasts and staff “talk-it-up” are the easiest way to market this to your clientele. Word of mouth will soon assist as long as the program is properly maintained. By offering a 10% discount off regular retail pricing the program becomes a no-brainer and a win, win, win!
Any initiative that reduces inventory and increases sales needs to be seriously considered. The most impressive promotion I’ve worked with lately that accomplishes this has been the Personalized Golf Ball Program. This exclusive program maintains an inventory of at least 3 dozen personalized golf balls in stock at all times for members and/or any regular clientele. The service obviously requires access to the member’s locker or a properly shelved closet somewhere near the shop. It also requires a certain amount of count-and-fill maintenance but the upside is incredible.
• Implementing this custom program says the ‘right stuff’ about the personalized service you and your staff are more than willing to provide.
• Suggesting that customers can personalize their inventory with not only the choice of any Titleist ball type, e.g. with any number they prefer but also the club logo, their name, and/or their corporate logo, plants the seed for more corporate business in a soft-sell way.
• Members or customers on the program tend to purchase balls only from the program.
• Customers are billed upon order placement eliminating the cost of inventory.
• Members/regular-customers cannot wait to show off this service to guests and friends. Your staff accommodates by having two sleeves sitting on the counter at client’s tee time.
• Solidifies partnership with the ball vendor chosen. My experience has been that Titleist is an excellent partner and you won’t lose any sales or interest due to brand.
Email blasts and staff “talk-it-up” are the easiest way to market this to your clientele. Word of mouth will soon assist as long as the program is properly maintained. By offering a 10% discount off regular retail pricing the program becomes a no-brainer and a win, win, win!
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