I have been working in green grass golf retail for more than
thirty years in sales and sales management as a VP of sales with Izod Club in
the mid-nineties. For the past fifteen years I have been providing retail
consulting, evaluation of current shop staff and status, development &
initiation of buy plans, hands-on buying
and merchandising, employee product
knowledge seminars and promotions at clubs such as Kinloch Golf Club, Ocean
City Golf Club, Park Country Club in Buffalo, NY and 3 Creek
Ranch in Jackson Hole, Wyoming. I have also provide marketing and salesmanship
training to companies including Greg Norman, Polo, Full Turn, and Ouray
Sportswear in Denver.
This is what I do –
For Clubs and ‘green-grass retail seminars’
·
Evaluate inventory levels and develop a buy plan
and inventory levels based on space and sales history and what is needed for your
clientele.
·
Develop a turn schedule of merchandise based on
peaks in season as part of the buy plan.
·
Determine the products and pricing needed to be
the level of “full-service” desired.
·
Develop “open to buy” and “count and fill”
programs to complement the buy plan.
·
Establish strong vendor relationships –
maximizing the resources they have to help your business.
·
Develop, design and help execute
re-merchandizing and/or remodeling plans.
·
Provide retail salesmanship training emphasizing
product knowledge of all inventory and the language and tone of enthusiastic
customer service.
·
Conduct power point seminars about - How to –
Create an effective buy plan and a winning golf culture.
·
Develop, train and inspire retail managers and
staff to provide service that differentiates your facility from the competition
and creates customer loyalty.
For Companies that sell to green grass shops
·
Provide retail and customer service seminars for
customers that enhance partner-relationship.
·
Help develop product promotions and programs
that appeal to the green grass market.
·
Conduct seminars and speak at sales meetings on
sales presentations with emphasis on “the close”.
·
Train sales rep how to develop their territory,
get their foot in the door and become the ‘idea man’ in their area.
·
Help set appointments and participate in sales
calls of poignant importance.
·
Provide and communicate with my contacts the
features and benefits of your products.
·
Provide publication of interviews and articles
and linked banners on http://successfulproshop.blogspot.com.
Anyone wanting to discuss fees and
/or implementation of any of these services for their facility, company, their
group or section meeting or sales meeting can contact me at 443-309-3005 or
craigrkirchner@gmail.com.
craig
